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Directories are compiled lists of sites, categorized and organized by topic. Each directory listing contains short, descriptive information about the site. Unlike spidering search engines (like Google), directories are compiled by human editors who approve listings.  The human-involved process obtaining directories listings is far different than with obtaining listings in spider-built search indexes or paid search-advertising engines. In some cases, pay for inclusion is offered for expedited listings in directories such as Yahoo! and LookSmart. The Open Directory Project, on the other hand, is meant to always be free.  Strong directory listings are an excellent way your company can increase its link popularity and its Google PageRank. However, a poorly written listing that is submitted to Yahoo! (and subsequently edited or run with ineffective writing or keyword research) can negatively influence a search marketing campaign.

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Directory directories lists

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Directory directories lists

 

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Directories are compiled lists of sites, categorized and organized by topic. Each directory listing contains short, descriptive information about the site. Unlike spidering search engines (like Google), directories are compiled by human editors who approve listings. The human-involved process obtaining directories listings is far different than with obtaining listings in spider-built search indexes or paid search-advertising engines. In some cases, pay for inclusion is offered for expedited listings in directories such as Yahoo! and LookSmart. The Open Directory Project, on the other hand, is meant to always be free. Strong directory listings are an excellent way your company can increase its link popularity and its Google PageRank. However, a poorly written listing that is submitted to Yahoo! (and subsequently edited or run with ineffective writing or keyword research) can negatively influence a search marketing campaign.

Creative Commons License
This Glossary of Internet Terms is licensed under the Creative Commons "Attribution-ShareAlike" license.
The original author and copyright holder is Matisse Enzer, and the current version of the Glossary is available at http://www.matisse.net/files/glossary.html.

 

 

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