Landing page Landing page ppc
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Landing page ppc
Landing page Is:
Landing pages are pages that users would click through to from a PPC campaign or XML feed (that is, people "land" on a particular page as a result of search marketing efforts). For best results, these pages are highly targeted for the reader and specific to the PPC ad or feed description (for instance, if a PPC ad advertises a coat sale, sending prospects to the company home page would invoke frustrations and decrease conversions). Rewriting landing pages is one of the easiest ways companies can increase their conversion rates.
 This Glossary of Internet Terms is licensed under the Creative Commons "Attribution-ShareAlike" license. The original author and copyright holder is Matisse Enzer, and the current version of the Glossary is available at http://www.matisse.net/files/glossary.html. |