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The SERP is otherwise known as the Search Engines Results Page. This is the page that users see after typing their search query into an engine. Since conversion starts at the SERP, it is an important job of the search marketer to obtain strong call-to-action listings that entice the click.

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The SERP is otherwise known as the Search Engines Results Page. This is the page that users see after typing their search query into an engine. Since conversion starts at the SERP, it is an important job of the search marketer to obtain strong call-to-action listings that entice the click.
Creative Commons License
This Glossary of Internet Terms is licensed under the Creative Commons "Attribution-ShareAlike" license.
The original author and copyright holder is Matisse Enzer, and the current version of the Glossary is available at http://www.matisse.net/files/glossary.html.

 

 

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