Keyword Frequency Importance

Seo Tip 14    Keyword Frequency Importance

Keyword Frequency Importance

Frequency is the number of times your keyword is used in the analyzed area of the page.

Example: If the page's first heading is 'Get the best XYZ services provided by XYZ Company', frequency of keyword 'XYZ' in the heading will be two. Frequency relates only to the exact matches of a keyword. Therefore, frequency of key phrase 'XYZ services' will be one, because as exact match, this keyword is used only once.

Search engines use frequency as a measure of keyword importance.

Search engines rate pages with more keywords as more relevant results, and score them higher. However, you should not use too many keywords, since most search engines will penalize you for this practice for being seen as an attempt to artificially inflate rankings.

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